As you know email marketing is a very effective way to reach your customers. It will also help you increase the traffic to your website and improve sales. How do you develop an effective email marketing campaign? After all, what you send to your customers is very important. If it isn’t well designed and professionally tailored the results could be damaging to your business instead of beneficial.
The first part of the email marketing campaign should include your goals. What do you expect to achieve from your email marketing campaign? Who do you want to reach? You should also decide what type of marketing you are going to do. Will it be random discounts and promotions, seasonal sales, or will you be sending a regular newsletter? Well, you need to do some research. What are the current market trends in your market niche? How are you going to make your email marketing campaign more appealing than that of the competition? You have to have these goals clearly defined and outlined. Make sure these goals are clear and realistic.
Since email marketing is a great opportunity for you to communicate with your customers and to promote your business, it is very important that you take the time to know the market before you develop your email marketing campaign.
Since the goals of every business are very different, the strategies they use in email marketing will also be very different. While this gives each business the ability to be creative and unique in developing their marketing campaign, it
also makes it difficult because there are no clear cut answers. You should get skilled in developing an email marketing campaign, which is not so hard, it’s just time consuming in the beginning. You also need to get familiar with auto responder services and software so you can put your campaigns on autopilot (described in section below).
How well do you know your customer? I hope well because this is a very important part of developing an effective email marketing campaign. You have to be able to address your key audience by providing them with relevant information. If they aren’t interested in what you have to say then it doesn’t matter how many emails you manage to send out.
Make sure everything in the email is spelled correctly and is grammatically correct. Nothing looks more unprofessional than emails with bad grammar. It’s elementary, but it is important. Bad grammar will also bring down your conversion rate. Many overlook this fact.
Make sure the subject lines of your emails are clean and don’t contain spam triggering words. This will help your email marketing campaign to get pass the spam filters and virus protectors ().
Many researchers of email marketing believe the subject line will make or break the reader’s decision to open your email. Subject lines are the first element of your campaign what your audience will see. So if they are not interested in what was written as the subject of the email, they will not open that email. There are many tools that evaluate subject lines ().
Make sure you personalize emails in your campaign. On your opt-in form include first name beside email address and use it in every email.
You should be honest about the kind of content you will be sending via email before people register for your list. Always inform your readers of what kind of email you will be sending and how often it will arrive. New subscribers will know exactly what to expect from you, and won't be shocked by the quantity of emails, or their content.
If you want your email marketing strategy to be unique and creative you need to keep the wants and needs of the customer in mind. Getting your email to customer is only half of the way. You have to work on it to make it very appealing, so you get their attention to read it.
As you start measuring the success of your email marketing campaign, make sure you are comparing the data only against your own information not that of the industry. In the next part are discussed indicators that should be monitored in order to evaluate email marketing campaigns.
Don’t be discouraged if your first email marketing campaign doesn’t do as well as you hoped, especially if you are a new in this. It takes time to build trust with your audience.