Link building is important. If you want people to continually visit your site and link to your site, you need to constantly create and improve your content and be everywhere on the net with your posts linking back to your site.
There was a brief moment in SEO history where you could assemble a great many spam connection and watch your site move to the highest point of the first page. Those days are a distant memory. Black hat SEO systems can still work today, but they're not as viable as they used to be. Today, search engines emphasize quality, not quantity, so, ticket to success is well organized SEO with incorporated link building campaigns, as a very important element of whole SEO strategy.
SEO game changed drastically in the past few years, especially since Google’s introduction of Panda in February 2011, then Penguin in April 2012 and EMD in September 2012. Just those three updates put many companies out of business or crippled business of many because those companies depended on Google’s search engine traffic. To avoid danger from any other future updates we should focus on quality links, but also on other means of generating traffic.
Since Google is moving from quantity-based algorithms to quality-based algorithms, the number of links coming to your website from websites with relevant theme to your website’s theme, it become more important in link’s ranking. Here we are talking about external links, which are more important for page rank than internal links.
There are many ways to bring traffic to your site, but here we are discussing SEO and back-linking.
As noted, when talking about link relevancy, the most valuable links that coming to your site today are those who have site’s theme relevant to your site’s theme. If links are coming from totally unrelated sites to your theme, it could be a Penguin risk factor.
In a past, most valuable links come from a high PR (Page Rank) pages regardless of theme, but today, with Google’s new updates, most valuable links come from closely related sites. We can be sure that this issue will be part of future Google’s updates, so keep this in your mind as important fact.
Also important thing to understand – do not point all the links to your homepage, it looks unnatural. Point your links to internal pages which have content that directly relate to your anchor text.
Make your link distribution site wide, not homepage ‘heavy’. Google’s perception on back-links is not clear yet, but it’s known that numbers of referring domains are more important than the number of links.
Search engines value more the number of domains linking to your page, than the number of links from one domain. They rank it as higher authority over the total number of links.
NOTE - Do not over use anchor text, because that could be the spam signal to trigger the Penguin filter. If you have a lot of back-links, check your anchor text distribution with link analytics tool ().
When planning strategy, never rely on just one type, always think of link diversity.
Web 2.0 Link Building Techniques
This is one of link building strategies that achieve great SEO results. Web 2.0 are platforms that allow you to place your content, whether in the form of text, graphics, video, audio or a combination of those. These platforms also allow you to place your URL in the content to link that content to your website or blog.
Web 2.0 platforms are of great value to you because they are of high DA (Domain Authority) and they pass trust and authority to your internal pages (see section bellow – On-Page SEO). They can build authority of your blog or website very quickly.
The first thing that you have to do on those platforms is to register and set up your account. My suggestion is that you use an official email address of your website (e.g. email@example.com or firstname.lastname@example.org) and use that same address on all platforms. This looks more professional and, besides that it helps you in establishing your brand. Your audience can easily recognize you and follow you.
Some of Web 2.0 platforms are -
Social Networks - (Facebook, Twitter, Google+, LinkedIn, etc.)
Article Directories – (Ezine Articles, HubPages, Buzzle, Article Factory, etc.)
Video Sharing - (YouTube, Vimeo, DailyMotion, etc.)
Podcast Hosting - (SoundCloud, Podomatic, PodBean, etc.)
Directories - (Directory World, AllTheWebsites, R-TT Directory, etc.)
Bookmarking Sites – (Reddit, StumpleUpon, Delicious, etc.)
For more information you can also visit the sections Generating Traffic and Building Your Audience with Social Networks.
NOTE - Web 2.0 links are your Tier 1 links and they MUST BE of high quality and relevant to content of your internal page where they are directed. If you want your website or blog to gain authority use topical relevance to help your ranking.
As mentioned, content that you post on web 2.0 is very important and have to be of high quality and unique. To create content like that is time consuming but necessary if you want to succeed. If you don’t have much time, you can consider outsourcing – hire others to do that for you (write articles, create video or audio etc.). On Resource page is listed virtual assistant company from the Philippines that I use when outsourcing.
When writing articles for Web 2.0 platforms, if you are considering using spinning software to produce different variations of your article so you can place them on different article directories I will recommend you NOT TO DO THAT. That would be a very bad move if you are hoping to build long-term website or blog. Web 2.0 is your Tier 1 link directed to your blog or website so content that you place there must be unique and of high quality.
For content that you place on Tier 2 you can use spinner, but make sure that you choose advanced spinner tools ().