Keywords and Webpage Content
Now that you have a list of low-competition keywords, it’s time to put them to work for you. For each blog post/web page you will have one main keyword/phrase and some additional secondary keywords/phrases.
First of all, the most important on-page SEO ranking factor is your page title tag. Carefully and with a lot of thinking decide on your title tag, which will include your keyword/phrase (phrase – long tail keyword). Remember, long tail version has less competition and converts better.
Second, when you create URL for your page, use the title as the URL. Besides search engines optimization element, this will also provide your audience with clear information what content is on the page. Let assume your title of the post is “24 Ways to Profit Online”.
Your URL should be – www.yourdomain.com/24-ways-to-profit-online/
ADVICE – When creating URL for page – a) use dashes instead of underscores, b) use lowercase instead of uppercase letters, and c) avoid using dates in the URL.
Another important element of on-page SEO is the meta description. The description that appears below the title in smaller text on SERP (Search Engine Report Page) and should describe in more details what is on the page.
When writing your meta description use the main keyword phrase in it and a short description of what is on the page. Do not overuse a keyword (just one time – see below in the text, why) and write it as a short introduction to the page.
In H1 and H2 tags of your on-page SEO enter text, synonyms of your keyword (which you will use in sub-headlines of your articles). Also, use both, derivative and semantic words in those tags, the words that are related or tied to your keyword phrase, and you will get better ranking.
This will give you significant on-page SEO boost.
Articles on your webpage should be as thorough as possible. The reason is higher ranking by Google. Blog posts are usually 300-500 words long and they are ranked low, but the article pages with content of 1500+ words are ranked high. When you write on some social-media blog and you link it to your webpage, its ok to write short articles, but when you write articles for your webpage it should be of high quality and in-depth. That will give you a competitive advantage over others from your niche market.
Beside, longer articles attract more links and also keep visitors to stay longer on your website page, which is good thing, because Google is also taking those things into consideration when ranking a page. In other words, the longer the visitor stays on your page the better ranking your web page gets.
Also, longer content provides Google with more information about the topic and the topic in relation to your title tag.
NOTE – You don’t need to include your keyword often in longer content. Few times is enough, but be sure to include your keyword/phrase as soon as you can in the article/page, at least in the first 80 words. The higher in the article you mention for the first time your keyword, the more consideration Google will give to linking up your web page to that keyword.
The other thing that matter is the length of your paragraphs and sentences in the articles.
Keep first few sentences of every article (on top of the webpage) as short as you can. Those few sentences are a great place to put your keyword/phrase for the first time. Research shows that most people, when visit any website for the first time, prefer to read short sentences just to get an idea about the content of the page. So, keep it short and sweet.
Try not to make too long paragraphs and too long sentences in your articles, because of the user’s satisfaction and better focus. Besides, content performance will be graded higher. Break up your articles in sub-headlines. Each sub-topic should be indicated separately (it helps content performance).
Also, insert in your sub-headlines related words/phrases to your keyword (the words that I mentioned earlier for H1 and H2 tags).
NOTE – DO NOT put too many keywords in the article. Only a few, as I suggested earlier, or you will have a problem with a Google Panda penalty.
NOTE - Google is able to identify synonyms for your keyword, so don’t waste time on creating a few web pages with articles, each of which, focusing on words from your keyword group. It’s a waste of time. Just create genuine, in-depth, long article and don’t worry. Google will connect all synonyms and rank you.
As you can see in my articles, my writing style, sometimes don’t let me to write shorter paragraphs or sentences, but I am trying. That’s a good thing.