How to Monetize Traffic
Every year, more and more companies appear on the market with e-commerce websites. Competition today is more fierce than ever before. Everybody wants to get a bigger share of the market. So, every technique, method or system that we can find to increase our sales or to monetize traffic would be very welcome.
Now, when we talk about blogging, most of us enjoy this line of work, but we also need to provide a healthy life for our families, so we monetize our traffic. Many online entrepreneurs would not wait too long just to see their profits. They would rather see profit any given day, while there are some who takes things lightly.
Without traffic we have no business, neither in online business, nor in offline business. Like with any business, without visitors you don’t get customers, so you don’t get sales. Traffic represents all the people that get a chance to see what you have to offer. The more people see your products the more people there would be to buy them.
Nobody sets up an e-commerce site that doesn't expect profit. We have a start up expenses that needs to be returned. With a consistent traffic, we at least have a fighting chance to achieve that probability. Monetizing your traffic would optimize your chances of making the best out of it. So, monetize traffic.
Making Money Out Of Traffic
Let’s see how to monetize traffic. Advertising is the best and most proven method of making money out of traffic. Every day on the internet, hundreds of millions of people brows and generate traffic. Most of them are searching for something. Some of them are just looking for information, while some are looking for something that they need.
Those that are looking for something that they need can be freebie seekers or they can be potential buyers. Either way, both groups at some point become buyers. There are many techniques to turn prospects into buyer, but here we will not talk about that. Here we talk about how to monetize traffic.
Everybody knows that the internet has made the world a smaller place, more like a global village. So, internet has become a proven and reliable source in finding everything and anything all over the world. There is no product, service, or information that you can’t locate on the internet. So, sellers and buyers don’t need to be in a same room to close a deal (make a sale and purchase). You can advertise a product from one side of the planet and buyer can find you from the other side of the planet.
No matter where you compete, you need to compete with a great number of websites to generate a decent traffic flow. The conclusion is - generating traffic is not an easy task. But, if you do it successfully, it could open up many possibilities, one of which is monetization of your traffic flow.
Please refer to “Traffic Generation” guide to see techniques and methods.
The more traffic you generate, the more likely you are considered as a desirable website/blog. Desirable in a sense that visitors like your content, they like what you have to say, and they like what you are presenting them on the website/blog.
Here I am talking about organic traffic that comes from search engines and your advertisement, not artificial traffic from bots (web robots). By organic traffic I mean traffic that comes from sources like search engines (non paid) and from advertising (paid) where real people choose to visit your website/blog and stay a certain amount of time on the site because they are interested in your content or your offer.
NOTE - A good traffic flowing site is easily convertible to profit. Basically, traffic equals profit.
If you did your homework and familiarize yourself with importance of keywords, and you do proper keyword research, you will get enough attention.
But advertising is the major player in traffic generation. With good advertising campaign you can use your traffic flow to your advantage and monetize traffic. When you have good traffic you have a good number of potential customers, customers that are willing to pay for your products and/or services.
If you don’t have your own products or services you can use sponsored links. You can use your traffic that can be redirected to those links, and you get paid for traffic that you have generated. Well, this is a whole new topic so I will stop here.
Another way to monetize traffic is to become affiliate and use your own traffic to promote other people’s products and services. As an affiliate you refer your visitors (prospects) to some product or service that is not your own, and when that person or company buys the product or service, you get a commission on sales based on prior arrangement with the producer or merchant of the product or service for your recommendation.
My advice to you is to join the well known affiliate program platform like ShareASale and through them sign up with individual companies whose products and/or services you want to promote. The reason for this advice is simple, you will avoid unpleasant situations and you will not be cheated. In “Affiliate Marketing Strategies” guide “Be Aware of Scams” section I explained this in more detail.
So, how to monetize traffic as an affiliate? The basic idea is to drive your own traffic (send your visitors) from your website/blog or newsletter to another website (website whose products or services you promote) and earn commission after the sale was made.
After you register with an affiliate program (like ShareASale) you will get your own unique affiliate link which contains your ID. Then, you go to the company directory and search for the company that you want to promote, or you search for the products and services that you want to promote. After selection (if you get approved by the company) you get another affiliate link for the particular company or product. That affiliate link also includes your unique ID, and you can start promoting. Please visit “The Best Tip for Affiliate Marketing” post.
Those unique affiliate links are used by tracking software on an affiliate platform to monitor all activities (clicks, unique visitors, sales, etc.), and you can review reports of your progress in real-time. I would like to advise you to hide affiliate links. There are many reasons for that and I explained 6 of them in “6 Good Reasons to Cloak Affiliate Links” post.
When using well-known and trusted affiliate platform (I use ShareASale) you are sure that reports are realistic and professional and you can be also sure that you will not be cheated.
In “Affiliate Marketing Strategies” guide I explain in detail affiliate programs and how to choose a good one, how to choose the best affiliate products for your website/blog, main traffic generation methods for affiliates, and many more. Affiliate marketing is the way to monetize traffic.
Pay Per Click Services
Let’s see another way to monetize traffic. There are many advertising agencies today that use Pay per Click (PPC) advertising model. PPC (also known as Cost per Click – CPC) is one of the most cost-effective ways of targeted internet advertising.
You, as a website/blog owner, can sign-up with one or two of those advertising agencies and become their publisher. Publisher means that you offer some regions of your website/blog space to host their ads. You get a fee for each visitor that clicks on their banner on your website/blog.
They use targeted advertising program that looks for the keywords on your page and relate it with an ad that contains similar keywords from their database, and they place that ad on your page. That ad is called targeted ad. Your visitors will most likely be actually interested in what's in that banner, because they visited your website/blog because similar content.
When you sign up for the program, you get a small piece of code that you insert, in text mode, in the location that you designated for the ad. In that specified location will appear banner presenting ads relevant to the contents of your site. The whole process is simple, and effectiveness of it will depend on the amount of traffic you are getting on your website/blog.
This type of advertising is less intrusive than other types of advertising, because is related or complementary to content of your site. Position the locations for banners carefully, so that they are not in the way of your content, but also that they are viewable.
Many blogs use this method, beside others to monetize traffic.
Google Adsense is one of those advertising programs. What is important for Google is that content on your site is unique. There are some companies that require a certain number of monthly page views to be qualified to sign-up with them.
Summary - There are so many ways and methods to monetize traffic. In this post I mentioned 3 of them which should not be overlooked. All you need is a good will, desire to succeed, and a bit of hard work and commitment. Monetize traffic and make your website/blog profitable. Don’t forget to visit “Traffic Generation” and “Affiliate Marketing Strategies” guides.