Content management is very important. People come to your website because of your content, not because of cool design. All the rest of your website or blog should exist to provide easy access for visitors to your content. What I mean is that whole website should be built around content and serve visitors.
Content Management Systems (CMS) are built as user friendly web software/tools that help users to put, edit, update and manage their content on their websites/blogs as easy as possible.
So, making highly professional web pages is not anymore privilege of web programmers. Today, anybody with basic skills in word and graphics processing can be a web developer with CMS tools. Let’s just not forget that highly professional websites are still done by web programmers and designers.
CMS is not classic software that you install on your computer. It is an editing tool that you access online. To get a better understanding you can look at it as an editor where you can add text, graphs, animation, video and audio directly from the menu, and manage all aspects of your web page/site without any technical skills.
As an aid, there are many sites, all over the internet, where you can download free web page templates and adapt them to your own site.
The most popular CMS are WordPress and Drupal. Both are 100% free to use –
WordPress is one of most popular content management systems. This system is easy to use and supports both – personal blogs and websites. With this system you can build even large websites thanks to the support of a lot of plug-ins for WP that are available.
Drupal is a powerful system, modular in design and also with a lot of plug-ins, but not that easy to master like other systems. If you are a beginner, looking for an easy solution to start, this system might not be for you. But if you want to take a more serious approach, then this system is for you (Resource Page).
Quality over Quantity
The content is what attracts visitors to stay longer on your site and hopefully buy your product or service. Your audience wants to read information that will help them in their work. They want to find answers to their questions.
So, when you write content, be customer oriented, write what people want to read and put quality issues over quantity issues. Include extra content like graphs, charts, video, audio, etc. help audience to understand easier the topic of your content. It will do good three ways – audience satisfaction, search engines’ higher ranking of your page and other sites may link to your page, which will bring you extra traffic.
Your content is your intellectual property and that is what builds a trust in the visitor’s eyes. Before you start designing pages, produce your content in your style, because that will have a big impact on page design. Don’t forget – build your web page around the content, not vice versa.
Allow visitors to leave their comments (guest posts) on your page. This will build further visitor’s trust and will include their input on the topic and make your page even more relevant to search engines. Every CMS tool has easy to incorporate guest posting forms, which are also easy to manage.
Visitor’s feedback is always valued by others. Happy costumer feedback can encourage further sales. People like to give an opinion on something they read, they express their own view, and by doing so, they give to your page useful additional content related to the topic, which is a good thing for both – other visitors and page ranking.
As we know, not everybody has good intentions, so it is necessary to moderate user-generated content to avoid unwanted texts and spam. It is not unusual to see guest posts with links and promotional messages totally unrelated to the page topic. That is pure spam and it will not do good for the reputation of your page, neither in the visitors’ eyes nor in the search engines’ eyes.
CMS tool have an option that you can set up on your own and specify what kind of content/post can be automatically approved and what content/post have to be stored in a CMS queue for your manual approval. This is very useful option.