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Bring Traffic with Classified Ads

Bring Traffic with Classified Ads

 

Internet classified ads can be very effective for generating traffic and for sales. Classified ads on the web give people instant access to the producer or service provider, so they can instantly review the product or service. They reach people all over the world simultaneously, and they are a great way to advertise online.

If you manage to find a way to place a classified ad to an online portal with a decent amount of audience, you will gain a lot. Your classified ad will point people to your website/blog, so you will get a significant increase in traffic. Therefore, your subscriber base will grow, and your sales will increase. Naturally, the larger audience portal has, the better the response will be.

Classified ads may be sold or be free of charge. This form of advertising is typically associated with newspapers, but the online version of it has far more power because it reaches a vast audience in no time.

 

Classified Ads - How to Write Effective Classified AdsHow to Write Effective Classified Ads

There are some basic guidelines of online marketing that should be followed in order to succeed with classified Ads. When an ad is placed, it won’t have a lot of time to capture someone's attention so it must be crafted well. Besides, out there is also fierce competition for audience attention, so make sure that you always follow those basic rules (guidelines) to give your classified ads chance of being noticed.

 

Classified Ads - HeadlineWrite Creative Headlines

Headlines are very important for many reasons, not just for classified ads, but also for emails, articles, sales letters, sales pages, etc. They are the first thing that readers see. If you don't have a headline that grabs the reader’s attention at first sight, your ad will, most likely, not be noticed.

You should describe what you are promoting in the headline, but you should do it in a way that it provokes the viewer to click onto the link to read more.

Let’s have an example. Instead of the headline “Teak and Mahogany Furniture for Sale“, we can write “Top Business People Furnish Their Offices with Our Teak and Mahogany Furniture!”. Now, formulated like this, you don’ only say that you have teak and mahogany furniture for sale, but also you implied that their business will grow if they buy from you.

So, add a benefit in the headline and describe the product or service the way that will make them want to read the rest of your ad.

 

Classified Ads - Be BriefBe Brief

Classified ads should be long enough to get your point across and brief enough not to lose the reader's attention. The classified ad is not a sales page, but it can be the introduction to a sales page, so stick to the point and be brief, but, at the same time, send a clear message what you are presenting.

Classified ads can also be used to build audience and to advertise (in a very brief way) some product and/or service which can be sold instantly as an impulse buy. It all depends on the purpose of the ad.

The ad shouldn’t be longer then 100 words, and should contain keywords from your sales page in the text. Use 2 to 3 different fonts (font sizes) to emphasize certain information, and make sure that you use sufficient blank space so that the ad is visually appealing and easy to read.

Also, try to use bulleted lists of benefits of your product or service. It is proven that bulleted lists work very well in classified ads, because the reader can quickly review benefits and decide to buy it or not, or to visit your website/blog for more information or not in a very short amount of time.

 

Classified Ads - Add Icon or PictureAdd Icon or Picture

The ads have a bigger impact and they are much more noticeable if they contain an icon or picture (even better) next to the headline than when they are without it. Whatever product you are selling, people will want to see that product before they decide to buy or not. Picture of the product that you are selling also generate enthusiasm and excitement for the purchase, so, it's important to have pictures in the ad.

If the website where you are publishing your ad allows you to add icons or pictures, do so.

 

Classified Ads - Publish Ad OnlinePublish Ad Online

Once, when you figure out what you're going to write and how you're going to write it, in order to attract attention, you need to look for and identify online portals, platforms and featured websites which allow classified ads.

You should look for sites with large audiences, which promote classified ads or which make them easily accessible. It will not be difficult for you to find it because there is a huge number of websites that offer free classified ads. On the other hand, you also have websites that offer classified ads, but they charge for them, like eBay.

Posting classified ads is not a one-time activity - it’s an ongoing process that will take some of your time on, at least, on weekly basis if you want that your ads are visible. If you don’t have a regular schedule to keep posting the ads, they will be repressed by other people posting their classified ads. In this case, eventually, your ads will end up practically invisible.

 

Classified Ads - SOME NOTESSOME NOTES

Classified ads are a significant source of traffic and customers for small businesses and home-based businesses. Whether you are operating locally or globally, or you seek customers from social media or search engines, this type of advertising will bring results. You can do it online and offline, but online approach is much more effective in today's digital world. When people are looking for something today, they go online and search there, even if that’s what they want in their city.

The important thing is, if you run ad regularly, it will build future business for you by making your name (or business name) familiar to people and it will, as strange as it looks, establish your credibility.

All you need is a good headline, well written message and icon or picture of the product. All have to be drafted in a way that catches the eyes of readers and you will get yourself a customer or, at least, a new subscriber (contact).

A badly done headline or poorly written ad text will do no good to you. It’s just a waste of time, and/or money.

Please visit related post "Boost Blog Traffic with Direct Ads".

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How to Monetize Traffic

How to Monetize Traffic

 

Every year, more and more companies appear on the market with e-commerce websites. Competition today is more fierce than ever before. Everybody wants to get a bigger share of the market. So, every technique, method or system that we can find to increase our sales or to monetize traffic would be very welcome.

Now, when we talk about blogging, most of us enjoy this line of work, but we also need to provide a healthy life for our families, so we monetize our traffic. Many online entrepreneurs would not wait too long just to see their profits. They would rather see profit any given day, while there are some who takes things lightly.

Without traffic we have no business, neither in online business, nor in offline business. Like with any business, without visitors you don’t get customers, so you don’t get sales. Traffic represents all the people that get a chance to see what you have to offer. The more people see your products the more people there would be to buy them.

Nobody sets up an e-commerce site that doesn't expect profit. We have a start up expenses that needs to be returned. With a consistent traffic, we at least have a fighting chance to achieve that probability. Monetizing your traffic would optimize your chances of making the best out of it. So, monetize traffic.

 

How to Monetize Traffic - AdvertisingMaking Money Out Of Traffic

Let’s see how to monetize traffic. Advertising is the best and most proven method of making money out of traffic. Every day on the internet, hundreds of millions of people brows and generate traffic. Most of them are searching for something. Some of them are just looking for information, while some are looking for something that they need.

Those that are looking for something that they need can be freebie seekers or they can be potential buyers. Either way, both groups at some point become buyers. There are many techniques to turn prospects into buyer, but here we will not talk about that. Here we talk about how to monetize traffic.

Everybody knows that the internet has made the world a smaller place, more like a global village. So, internet has become a proven and reliable source in finding everything and anything all over the world. There is no product, service, or information that you can’t locate on the internet. So, sellers and buyers don’t need to be in a same room to close a deal (make a sale and purchase). You can advertise a product from one side of the planet and buyer can find you from the other side of the planet.

No matter where you compete, you need to compete with a great number of websites to generate a decent traffic flow. The conclusion is - generating traffic is not an easy task. But, if you do it successfully, it could open up many possibilities, one of which is monetization of your traffic flow.

Please refer to “Traffic Generation” guide to see techniques and methods.

The more traffic you generate, the more likely you are considered as a desirable website/blog. Desirable in a sense that visitors like your content, they like what you have to say, and they like what you are presenting them on the website/blog.

Here I am talking about organic traffic that comes from search engines and your advertisement, not artificial traffic from bots (web robots). By organic traffic I mean traffic that comes from sources like search engines (non paid) and from advertising (paid) where real people choose to visit your website/blog and stay a certain amount of time on the site because they are interested in your content or your offer.

NOTE - A good traffic flowing site is easily convertible to profit. Basically, traffic equals profit.

If you did your homework and familiarize yourself with importance of keywords, and you do proper keyword research, you will get enough attention.

But advertising is the major player in traffic generation. With good advertising campaign you can use your traffic flow to your advantage and monetize traffic. When you have good traffic you have a good number of potential customers, customers that are willing to pay for your products and/or services.

If you don’t have your own products or services you can use sponsored links. You can use your traffic that can be redirected to those links, and you get paid for traffic that you have generated. Well, this is a whole new topic so I will stop here.

 

How to Monetize Traffic - Affiliate ProgramsAffiliate Programs

Another way to monetize traffic is to become affiliate and use your own traffic to promote other people’s products and services. As an affiliate you refer your visitors (prospects) to some product or service that is not your own, and when that person or company buys the product or service, you get a commission on sales based on prior arrangement with the producer or merchant of the product or service for your recommendation.

My advice to you is to join the well known affiliate program platform like ShareASale and through them sign up with individual companies whose products and/or services you want to promote. The reason for this advice is simple, you will avoid unpleasant situations and you will not be cheated. In “Affiliate Marketing Strategies” guide “Be Aware of Scams” section I explained this in more detail.

So, how to monetize traffic as an affiliate? The basic idea is to drive your own traffic (send your visitors) from your website/blog or newsletter to another website (website whose products or services you promote) and earn commission after the sale was made.

After you register with an affiliate program (like ShareASale) you will get your own unique affiliate link which contains your ID. Then, you go to the company directory and search for the company that you want to promote, or you search for the products and services that you want to promote. After selection (if you get approved by the company) you get another affiliate link for the particular company or product. That affiliate link also includes your unique ID, and you can start promoting. Please visit “The Best Tip for Affiliate Marketing” post.

Those unique affiliate links are used by tracking software on an affiliate platform to monitor all activities (clicks, unique visitors, sales, etc.), and you can review reports of your progress in real-time. I would like to advise you to hide affiliate links. There are many reasons for that and I explained 6 of them in “6 Good Reasons to Cloak Affiliate Links” post.

When using well-known and trusted affiliate platform (I use ShareASale) you are sure that reports are realistic and professional and you can be also sure that you will not be cheated.

In “Affiliate Marketing Strategies” guide I explain in detail affiliate programs and how to choose a good one, how to choose the best affiliate products for your website/blog, main traffic generation methods for affiliates, and many more. Affiliate marketing is the way to monetize traffic.

 

How to Monetize Traffic - Pay Per Click ServicesPay Per Click Services

Let’s see another way to monetize traffic. There are many advertising agencies today that use Pay per Click (PPC) advertising model. PPC (also known as Cost per Click – CPC) is one of the most cost-effective ways of targeted internet advertising.

You, as a website/blog owner, can sign-up with one or two of those advertising agencies and become their publisher. Publisher means that you offer some regions of your website/blog space to host their ads. You get a fee for each visitor that clicks on their banner on your website/blog.

They use targeted advertising program that looks for the keywords on your page and relate it with an ad that contains similar keywords from their database, and they place that ad on your page. That ad is called targeted ad. Your visitors will most likely be actually interested in what's in that banner, because they visited your website/blog because similar content.

When you sign up for the program, you get a small piece of code that you insert, in text mode, in the location that you designated for the ad. In that specified location will appear banner presenting ads relevant to the contents of your site. The whole process is simple, and effectiveness of it will depend on the amount of traffic you are getting on your website/blog.

This type of advertising is less intrusive than other types of advertising, because is related or complementary to content of your site. Position the locations for banners carefully, so that they are not in the way of your content, but also that they are viewable.

Many blogs use this method, beside others to monetize traffic.

Google Adsense is one of those advertising programs. What is important for Google is that content on your site is unique. There are some companies that require a certain number of monthly page views to be qualified to sign-up with them.

 

Summary - There are so many ways and methods to monetize traffic. In this post I mentioned 3 of them which should not be overlooked. All you need is a good will, desire to succeed, and a bit of hard work and commitment. Monetize traffic and make your website/blog profitable. Don’t forget to visit “Traffic Generation” and “Affiliate Marketing Strategies” guides.

 

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6 Ways to Generate Low Cost Website Traffic

6 Ways to Generate Low Cost Website Traffic

 

Everybody knows that steady flow of traffic to your website/blog is the main factor in income generation. If your website/blog has low visit rate, you don’t have much chance of generating an income. Many websites have tried and failed in doing so. It takes money to maintain an income generating site – as you heard before - it takes money to make money.

But, the good news is that it doesn’t take a lot of cash to generate traffic for your website/blog.

Did you ever wonder how successful websites drive traffic to their site? Most of them are spending a lot of money to drive traffic to their sites by investing in many kinds of advertising campaigns and marketing techniques. This all is worthwhile for them because they mastered it.

Operatives of those websites have many years of experience and they know exactly what they are doing. As I said, there are many different types of advertising campaigns, and not all of them are for people without experience in that area. If you don’t know exactly what you are doing with advertising campaigns, you can end up loosing a lot of money without showing any results.

So, if you are a beginner, take the time to familiarize yourself with advertising methods and techniques before you make any investment. There are many ways to generate low cost website traffic without having to spend significant amounts of money. If you want to try advertising, start with direct ads. Please see “Boost Blog Traffic with Direct Ads” section for more details.

In this post I will present to you 6 ways to generate low cost website traffic. Those 6 ways will most definitely help you to increase the number of visitors to your website/blog, which will, on the other hand, increase your customer base. Even if your conversion rate percentage is smaller than you wish, your online venture will definitely benefit. More visitors, means better results.

 

Low Cost Website Traffic - Exchange LinksExchange Links

Majority of webmasters exchange links with one another in order to produce more public awareness about their websites. This is well known and proven method used to increase traffic. If you look closely at websites and blogs that you visit, rarely you would see a website where there is no link to another website.

There is one important precondition in exchanging links with other websites. You will exchange links with websites/blogs that are in the same niche as you, or they are in complementary niche to yours. This way everybody wins - both websites and their audience. Linked websites complement each other and provide quality and useful content and service for their targeted audience, while the audience is getting needed information from one source (conditionally speaking).

Besides, external links (inbound and outbound) that are theme-related links increase your chances of getting a higher ranking in search engine results. Search engines rank higher websites that have content related back links. With a good ranking position in the search engines, you will generate more traffic for your website. This is a part of off-page SEO (Search Engine Optimization). Please visit “Link Building” section for more detailed information.

Soon after you exchange links with few other websites/blogs, you will see a sudden increase in traffic to your website/blog. This method is considered as low cost website traffic, or no cost traffic, depending on your deal with other websites.

 

Low Cost Website Traffic - Submit ArticlesSubmit Articles to Article Directories

There are many article directories on the Internet. Some are well visited, while some are not. Most of those directories let you submit articles for free. Even if some of directories ask for some payment on a yearly basis, this method is still considered as low cost website traffic.

You can think about them as huge article databases where people come to read articles that interest them. When you submit articles to directory, you are getting chance that people will be interested in it and will visit your website or blog. Each article that you submit contains a link of your site or page at the end of the article, so that readers can visit for more information.

Articles are usually short versions of content that you already have on your website/blog and they have to be unique and grammatically correct. Unwritten law is that articles should be at least 300 words in length, but I would suggest 500+ words. Also, the article should be linked to your webpage that talk about directly related topic as the article.

Write articles that produce tips and guidelines to the topics related to your niche, and write them well so that readers can see that you are knowledgeable about the subject and will be eager to go to your website or blog. If you provide a light, quality and interesting article, they will go to your site for more.

If you are not fan of writing, or you don’t have time for that, you can always do outsourcing. There are many freelance writers who are willing to write for you for a small fee. Please visit “Effective Article Marketing” page for more information. For outsourcing you can visit my Resource Page for reference.

The following is a list of some very good article directories –

Ezine Articles (http://www.ezinearticles.com/)
HubPages (http://hubpages.com/)
Buzzle (http://www.buzzle.com/)
Article Factory (http://articlesfactory.com/)
Articles Base (http://www.articlesbase.com/)
Article City (http://www.articlecity.com/)
Article Alley (http://www.articlealley.com/)
Article DashBoard (http://www.articledashboard.com/)

 

Low Cost Website Traffic - Social Networks

Join Social Networks and Forums

Join social media networks, online communities and forums. Register and share your knowledge and experience with people. There you can connect with people from your own market niche, or complementary niche and share expertise. Besides, there you will also connect with people that are interested in what you are doing and in your products and/or services.

This only requires your time on a regular basis. Beside you built relationships there, most of those communities will connect to your website/blog and people will be able to visit your site any time they want. Presence on those platforms comes like free advertising or publicity, where you can build your reputation and the reputation of your website/blog.

You can also advertise on those platforms, I mean use paid advertising, but if you do that, be careful with your calculations and test it first. Make it as low cost website traffic.

One important tip: whatever you do, be honest and truthful and make your online venture trusted by many people. Please visit “7 Life Lessons Applied In Marketing”.

For more on the subject, please visit “Building Your Audience with Social Networks”.

 

Low Cost Website Traffic - NewsletterMake a Newsletter

This is another method for low cost website traffic. If you would like to increase the amount of traffic that your website gets, you should think about introducing a newsletter to your audience. Newsletters come in many different shapes and styles and they are all used for different purposes, but it all comes to traffic generation and sale.

Newsletters are basically emails that are sent to those who have requested to receive them (they subscribed to your email list for that reason). The main use of a newsletter is to update and inform customers and prospects about news in their market segment (niche) of interest, tips, and new developments in your business. It is a medium of regular communication with your audience.

Newsletters are sent on weekly, bi-weekly or monthly basis, depending on their purpose. You can also use newsletter as an online course, or educational medium in general. This may sound like hard work because of all the articles you may need to use to build a newsletter but on the contrary, you don’t need to put much effort into it.

There are many article packages that you can use for free for newsletter campaigns that come with private label rights. This means that you can make any changes you want with them (if needed), put your name on it and send it. Please visit “8.000 Articles with Private Label Rights” page. There you can find articles from 220 niche categories.

As you start with your newsletter, you will widen your audience, you will increase public awareness of your website/blog, and visits to your website will become more regular.

In “Email List Maintenance Methods” guide – section Main Methods of Email List Maintenance – I talked about newsletter and e-zine (electronic magazine).

 

Low Cost Website Traffic - Blog CommentingDo Blog Commenting

Blog commenting is the great traffic generation method if you do it properly. In short, blog commenting is a method where you leave comments on other people’s blogs which link back to your blog, squeeze or web page. People use to read the comments first before they read articles, especially if the article is long. They do that because they want to see what other people think about that article so that they can evaluate if it is worth reading.

When you comment on other websites/blogs, make sure that you read the whole article and that you leave meaningful, content related comment that will be useful to another reader. Do not, under no circumstances, promote yourself in that comment. Comments are meant for commenting, not promotion.

The earlier you come to leave your comment after the article was published, the better. At least that you are listed in the first five of the comments.

Most sites require your name and email address to leave a comment. The website URL is optional, but you can write it too. Type your real name and real email address and post a comment that is directly related to the topic of that page. If you put keywords in Name field or fake email address, spam filters will ignore your comment. Besides, that is not the way to do that, it is not polite and you will only damage your reputation and your name. Do it as it was meant to be done, or don't do it at all.

Do not place your link in the comment, place it in the URL field on the blog. If you are just trying to promote yourself, then this is not for you. Just remember that this method doesn’t bring you low cost website traffic, it brings you no cost website traffic. Please visit “Benefits of Blog Commenting” post for more information.

 

Low Cost Website Traffic - Traffic ExchangeJoin Traffic Exchange Programs

Traffic exchange programs are places where you can submit your website or web page link and other people will promote it. This is a membership place. All members will submit their own links. The idea is to get together and promote each others links, where every website owner is an affiliate of the other.

This method doesn’t cost much if you pay for your services, but if you get actively involved in promoting other peoples sites it will be free for you but time consuming. In this case you earn credits with which you pay to others for their services. You both benefit from each others efforts to generate traffic.

Many argue about the effectiveness of this traffic exchange system. Two things are sure, public awareness of the website’s existence will increase, and the website will slightly be propelled to a higher position on the search engine results page. Anyway, this is another method for low cost website traffic.

 

Summary - When we are talking about low cost website traffic, it means that you use methods that require little or no financial commitment. I just presented 6 of those ways. Each of which brings low cost website traffic. For example, when we think about the newsletter, you can’t do it without auto-responder service. The auto-responder service is relatively cheap, but you have to use it anyway if you are working online.

If you advertise, on social networks or with direct ads, you are still in window of low cost website traffic. Please remember, if you advertise, test it on a small scale first.

 

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Boost Blog Traffic with Direct Ads

Boost Blog Traffic with Direct Ads

To boost blog traffic with direct ads is very simple. Sponsored or direct ads are one of the many forms of advertisements. For advertisers, they are one of the best methods of getting targeted traffic to blog/website. For web publishers, they are one of the best methods of monetizing their blog/website. Publisher means the person or company who rent/sale ad space on its website.

Your products and services, or products and services you are affiliated with, have to be promoted. You need to place your banners for exposure, but not just for the sake of exposure, but to get a response from visitors, and actually make money.

It is a simple process. It involves buying ad space on other peoples’ websites and putting your banners there. Many call this - banner ads.

You can buy it through the website directly that rent/sale ad space, or you can buy it through well established direct advertisement networks.

Here, I will introduce one of those networks. BuySellAds.com Inc. (BSA) is one of the most popular companies when it comes to buying ads through a network.

BSA is an online direct advertising network that connects web publishers and advertisers. BSA can be considered one of the best direct advertisement programs on the internet. It helps web publishers sell ad space, and helps advertisers find and purchase guaranteed ad space from the reliable and quality-controlled directory of publishers. With just a 5% acceptance rate into their publisher marketplace, you can rest assured that you are accessing websites with the best digital content and loyal associated audience.

In other words, that is an advertisement marketplace where web publishers can list their sites and advertisers can come and check the stats and directly buy advertisement space. This is a simple concept and a useful solution for bloggers, affiliates and marketers to find the marketplace for buying advertisements.

Generally, BSA works as a middleman between the publishers and the advertisers to process automatically ad buying and selling. Their fee is around 25% for each transaction on the publisher's account. Many other ad networks charge above 30% or 40%.

It’s pretty easy to buy advertisement using BSA. This article will be useful for bloggers and affiliate marketers who are looking to advertise their website, products and services using BSA.

 

How It Works


Let see the process, how it works. The whole process is simple and well controlled. The publisher (the one that sale ad spaces), goes to BSA and place the offer for ad spaces for its website. That publisher has been checked thoroughly by BSA and if passes rigorous evaluation gets listed as a publisher in the BSA publisher database. As mentioned earlier, only websites with best digital content and high traffic can pass and enter BSA publisher database.

You, as an advertiser, also go to the BSA, search for the best option for you and buy ad spaces. Some publishers offer a fixed pay on a monthly basis for ad space (lets call it sponsorship), while others ask for a certain amount of money for 1000 impressions (in short - impressions are the number of times that the visitor lands on the page where your ad is).

Now, when you make your choice and pay the network, in this case BSA, the network will place your ad banner on the publisher’s website and pay the publisher for this transaction. This is how it works – it’s simple.

 

BSA (BuySellAds.com) Market Place


When you get started, you will arrive on a market place page (just click on the picture below to enlarge it).

Boost Blog Traffic with Direct Ads - Market Place

There you can find a lot of websites that offers ad space. They are all categorized and you can do your research and chose the one (or more) that suits you. When you click on a website, you will be directed to their page which contains all traffic information about them in past 30 days, link to their site, and their offer for ad spaces. Click on picture below to enlarge it.

Boost Blog Traffic with Direct Ads - Offer Page

As you can see, the page contains important information that will help you with evaluation of the publisher’s website:

- Place on the website where ad space is located
- Banner size
- Estimated impressions per month
- Availability of ad space
- Price per 30 days, or
- Price per 1000 impressions (1k imps)

Note – If you are just starting out, always choose banners sizes 300x250 and 728x90. Those banner sizes are the best choice. They work well.

Try to get ad space above the fold (if available). The fold is the bottom line on the screen what you can see when you just arrive on the web page. To see below the fold line, you need to scroll down. If you place your ad above the fold, every visitor that lands on the page, will see your banner.

If your banner (ad) is below the fold and the visitor does not browse the page, your banner will not be seen, but it will count as 1 impression because visitor landed on the page where your banner (ad) was placed.

 

Research before Action


As I said earlier, do research before you pay for ad space. On the page of every publisher’s website you have their link. So go to the site and see for yourself where that ad space is located.

Note – If you can’t find it on their home page, go to their Blog (in main menu) – it is most likely that ad space is located there. Don’t worry, the impressions mentioned in their offer concerns that page where ad space was located.

Also, they do not count impressions from visitors using ad blockers, so you don’t need to worry about that either.

 

Four Important Elements When You Create Banner


Banner headline and image has to grab attention, body copy should be pre-sell, and call to action should persuade visitors to click the ad.

Design them carefully -

- Headline
- Body copy
- Image
- Call to action

For other methods of traffic generation you can visit “Generating Traffic” and “Building Your Audience with Social Networks” sections.

Traffic Generation Courses

 

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