Internet classified ads can be very effective for generating traffic and for sales. Classified ads on the web give people instant access to the producer or service provider, so they can instantly review the product or service. They reach people all over the world simultaneously, and they are a great way to advertise online.
If you manage to find a way to place a classified ad to an online portal with a decent amount of audience, you will gain a lot. Your classified ad will point people to your website/blog, so you will get a significant increase in traffic. Therefore, your subscriber base will grow, and your sales will increase. Naturally, the larger audience portal has, the better the response will be.
Classified ads may be sold or be free of charge. This form of advertising is typically associated with newspapers, but the online version of it has far more power because it reaches a vast audience in no time.
How to Write Effective Classified Ads
There are some basic guidelines of online marketing that should be followed in order to succeed with classified Ads. When an ad is placed, it won’t have a lot of time to capture someone's attention so it must be crafted well. Besides, out there is also fierce competition for audience attention, so make sure that you always follow those basic rules (guidelines) to give your classified ads chance of being noticed.
Write Creative Headlines
Headlines are very important for many reasons, not just for classified ads, but also for emails, articles, sales letters, sales pages, etc. They are the first thing that readers see. If you don't have a headline that grabs the reader’s attention at first sight, your ad will, most likely, not be noticed.
You should describe what you are promoting in the headline, but you should do it in a way that it provokes the viewer to click onto the link to read more.
Let’s have an example. Instead of the headline “Teak and Mahogany Furniture for Sale“, we can write “Top Business People Furnish Their Offices with Our Teak and Mahogany Furniture!”. Now, formulated like this, you don’ only say that you have teak and mahogany furniture for sale, but also you implied that their business will grow if they buy from you.
So, add a benefit in the headline and describe the product or service the way that will make them want to read the rest of your ad.
Classified ads should be long enough to get your point across and brief enough not to lose the reader's attention. The classified ad is not a sales page, but it can be the introduction to a sales page, so stick to the point and be brief, but, at the same time, send a clear message what you are presenting.
Classified ads can also be used to build audience and to advertise (in a very brief way) some product and/or service which can be sold instantly as an impulse buy. It all depends on the purpose of the ad.
The ad shouldn’t be longer then 100 words, and should contain keywords from your sales page in the text. Use 2 to 3 different fonts (font sizes) to emphasize certain information, and make sure that you use sufficient blank space so that the ad is visually appealing and easy to read.
Also, try to use bulleted lists of benefits of your product or service. It is proven that bulleted lists work very well in classified ads, because the reader can quickly review benefits and decide to buy it or not, or to visit your website/blog for more information or not in a very short amount of time.
Add Icon or Picture
The ads have a bigger impact and they are much more noticeable if they contain an icon or picture (even better) next to the headline than when they are without it. Whatever product you are selling, people will want to see that product before they decide to buy or not. Picture of the product that you are selling also generate enthusiasm and excitement for the purchase, so, it's important to have pictures in the ad.
If the website where you are publishing your ad allows you to add icons or pictures, do so.
Publish Ad Online
Once, when you figure out what you're going to write and how you're going to write it, in order to attract attention, you need to look for and identify online portals, platforms and featured websites which allow classified ads.
You should look for sites with large audiences, which promote classified ads or which make them easily accessible. It will not be difficult for you to find it because there is a huge number of websites that offer free classified ads. On the other hand, you also have websites that offer classified ads, but they charge for them, like eBay.
Posting classified ads is not a one-time activity - it’s an ongoing process that will take some of your time on, at least, on weekly basis if you want that your ads are visible. If you don’t have a regular schedule to keep posting the ads, they will be repressed by other people posting their classified ads. In this case, eventually, your ads will end up practically invisible.
Classified ads are a significant source of traffic and customers for small businesses and home-based businesses. Whether you are operating locally or globally, or you seek customers from social media or search engines, this type of advertising will bring results. You can do it online and offline, but online approach is much more effective in today's digital world. When people are looking for something today, they go online and search there, even if that’s what they want in their city.
The important thing is, if you run ad regularly, it will build future business for you by making your name (or business name) familiar to people and it will, as strange as it looks, establish your credibility.
All you need is a good headline, well written message and icon or picture of the product. All have to be drafted in a way that catches the eyes of readers and you will get yourself a customer or, at least, a new subscriber (contact).
A badly done headline or poorly written ad text will do no good to you. It’s just a waste of time, and/or money.
Please visit related post "Boost Blog Traffic with Direct Ads".