Today, millions of people have their own blog. The great majority of these people is blogging for fun, while others are trying to make money with their blogs. Many succeed in their efforts to make blogging their full time job and earn a good living with it. The first thing to do is to create a popular blog, the blog that will have a good readership.
If you don’t have a decent amount of traffic, you will have problems monetizing your blog. No matter which method you use to make money with your blog, traffic is the key to your success. In other words, building your audience should be your main goal. So, create a popular blog to achieve that goal.
Do Some Research
There are some things that have to be considered in order to be able to create a popular blog. Let’s start with the audience. Audit of your market niche should be made so that you know who exactly your audience is, in what topics that audience is most interested, how large that audience is, etc. The audience that is large enough to support a wide readership is the best option.
You will be writing for that audience, so you should know them well. The popularity of your blog depends on them. Of course, you can’t please everybody every time, but if you get the attention of the majority, you did a great job.
The interest areas of your audience you can see clearly when they subscribe to your email list. If you have few lead magnets on your blog (free e-books, free reports, etc.) segment them from the start. Don’t put them all on the same email list, because, obviously, they are interested in different things. You can read more about this in “Email List Building” and “Email List Maintenance” sections.
Writing, Design and Graphics
Now let’s talk about writing posts on your blog. I wrote about this on many occasions in my posts, but let me just say here that you don’t need to be a skilled writer to write your posts and have a popular blog. The way posts on blogs are written is totally different then what we learned in school (please see “How to Make Your E-Book User Friendly” to read more about writing style). So, create a popular blog, just write your posts with short sentences, short paragraphs, and follow grammatical rules. For more on writing, please visit “Effective Article Marketing”.
Readers first see the headlines. Headlines should be emphasized with larger font size, whole post should be broken up into few subheadings (if possible), and paragraphs should be small (again, if possible) because readers tend to scan the whole post very fast looking for relevant information to them rather than reading everything. If they find that what they are looking for, then they read the whole content.
Write about new, interesting and relevant topics to your audience. Go straight to the point, never be boring to your audience. Your post suppose to, not just inform them about new developments within your niche, but also to add value to their lives. This will help you create a popular blog.
Make sure that your blog and posts are designed well, look aesthetically good, and the colors are easy for the eyes. The content is much more important than the design of the website/blog, but design will contribute to the fact that readers stay longer on the page and come again to your website/blog.
Enrich your text with graphs, diagrams, photos, etc. To have only text on the post is monotonous, boring and doesn’t provide resting places for the reader's eyes. For the same reason, sentences and paragraphs should be smaller. Besides this, use lists, both bulleted and numbered if possible. It will make your points more viewable. This way, your content will be easier to absorb, and, at the same time, gives a rest to the reader’s eyes.
NOTE - For all details on this subject, please visit “9 Common Characteristics of Great Business Blogs”. This article will be of great help to you to understand what you need to do to create a popular blog.
Connect To Social Media Networks
The process of making your blog popular also includes involvement in social media networks, bookmarking sites, forums, etc. Linking back from those sites to your blog will drive traffic to your blog, and ultimately will increase its popularity. Your presence on those platforms will greatly help you gain more readers.
Social media networks: Facebook, Twitter, Linkedin, Google +, etc.
Bookmarking websites: Reddit, StumbleUpon, Citeulike, Slashdot, etc.
Those are just a few of many available on the net, and they are all free to use. For more on this subject, please visit “Building Your Audience with Social Networks” section.
Bookmarking websites can play a very important role in the success of your blog. It can help in improving search engine position of your blog and your blog posts, and can also help you to improve the page rank of your blog. Not all bookmarking websites are do-follow, but the majority are. In short, do-follow is a link attribute value used to instruct the search engines to follow the link and reach your blog.
The higher ranked your blog is from search engines, the more visitors you will receive, the more regular readers you will acquire, and the more popular your blog will become. To monetize your blog, you need a wider audience.
Content Alone Is Just Not Enough
One of the most important elements of any blog or website is unique and quality content. This content is the reason why visitors keep on coming back to your site, and many online marketers will state that this is the most important factor in getting people to visit your site. Well, this is a truth when people already know about you, but unique and quality content is not the most important method that drives traffic to your site. So, the content alone is just not enough.
Well, the content has to be of good quality, unique and interesting, but, at the end, it has to provide value and help to those who read it. A blog is all about helping others and sharing experiences. In the field of blogging, when you connect with people, you have to communicate messages both ways.
So, get to know your audience better. Find out what they are interested in. Communicate with them. Ask them to fill your survey. There are many things that you can learn from your visitors. This information will give you a clear picture on what they want, so you can improve your website/blog, improve your products or services, and create a popular blog.
As generally accepted, there are four main approaches to monetize a blog: a) profit through ad networks, b) profit through affiliate program sales, c) profit through private advertising, and d) profit through selling your own products or services.