Building Your Audience with Social Networks

Building Your Audience with Social Networks

In online business, traffic and building your audience with social networks is one of the most important factors. Whatever you are doing online your, success will largely depend on how much traffic you attract.

Building your audience, in other words, building your community is an important element of online marketing. Your community is your subscribers, your followers. In other words, people that are interested in information you are providing, people that comment on your blog, people that share your posts with their community. In short, those people that make you a traffic, send you leads and make opportunity for you to sell.

Start with social media networks such as Facebook, Twitter, Google+, LinketIn. Build a community of followers that like the content you provide and your insights.

Below we will discus largest social media networks, but you should focus on as many media as you can. So build follow ups from each channel. Place your follow buttons (FB, Twitter, etc.) on every of your blog posts. Most people, if they like the article, they want to know who is author. They want to follow, so make easy for them by adding the follow button in that location.


 

Building Your Audience with Social Networks - Facebook

Facebook - Facebook is the largest social network on the planet. Create traffic to your website or your blog by using Facebook groups. First of all, register on Facebook (FB) a business page, set it up (add logo, cover photo and description), introduce yourself and what you do. Then contact your existing friends and inform them about your new business page. This is a first step in building your audience with FB community.

The second tip is to look for complementary brands, the ventures that are not your direct competition, but have the same target audience. If you have a valuable and insightful comment to make, then do it on their page. If you have just a general comment, then don’t do it because you will do more damage to your page then good.

The best way is to leave guest post, to reply to comments and questions that people leave on a complementary brand page. Never impose on those pages, only if you feel you can contribute with your insight and share knowledge with their audience. This method will help you get recognition from the audience that you target, and you can expect visits to your FB page.

You can also use FB ads to increase your FB community. Ads provide targeted way to do that. With ads you can target the exact type of person (with all demographics) that you want to follow your page. If you target the right people with an ad, you will get a lot of clicks and followers.

Create strategic partnerships with complementary brands. Join with them in content writing, insights and tips in your common niche. This works for mutual benefit.

Building Your Audience with Social Networks - Twitter

Twitter - If you want to make a personal brand, then you probably should create a personal account. If your strategy is to build your business brand than you probably should create a business account.

When creating a Twitter account, there are a few considerations to be taken into account regarding easier access to you from your prospects (targeted/existing audience).

First consideration is the username. Try to create your username as short as possible. Use your exact personal or business name if it’s still available. If somebody else is already registered under that username, try to find another name or acronym.

When you have username set, create your name that will appear on your profile. Use the name which people will most likely use to find you. So choose, is that your personal name or your brand name.

In the biography field, describe your brand and what you do, and again, use terms which people will most likely use to find you.

Then enter your location and URL to your website or blog. People will follow that link when you establish your brand and get recognized.

For your profile image, upload your image or your logo image (depend on how your strategy was set). For background image use information that illustrates what your business does, photo of your office, etc.

Try to build a list of well known people (medium and high profile people) that target same audience as you, but that they are complementary to your business, not your competition. Those people are your potential followers.

Create Twitter lists and sub-lists based on those people. Follow them, expose yourself, and share the good content. The goal is that people notice you and start sharing. This is a good way to build your Twitter community. When you follow, follow your target community members. Build your audience with Twitter. This is a first step in building your audience with Twitter community.

Building Your Audience with Social Networks - g+Google+ - Using Google+ is a great way to improve your community, and to improve the traffic you get to your website of blog through organic search. This network is similar to other social networks, but with one difference, Google uses Google+ through other processes.

The best way to build your community is to introduce yourself to your target audience, as you do it on all other social networks.

Look for people interested in information related directly to your niche. Build relationships with them when you find them. Leave comments on their posts. They will start adding you to their circuits. Share content and participate in hangouts and communities.

Participate in hangouts with others, and suggest hangouts to people from your circle. The more you participate, the more people will know you, so the more people will be joining your community. Also, look for communities related to your niche and participate in and create your own communities and invite people.

When you add people to your circles, be selective like on Twitter. Those you want are the people from your targeted audience or those who have influence over your targeted audience. Also important – prioritize people with larger circles. Build your audience with Google+. This is a first step in building your audience with Google+ community.

Building Your Audience with Social Networks - LinkedInLinkedIn - LinkedIn is a network for professionals. Place with B2B opportunities.

When you register on this network, you will go through the steps to create your profile. The profile is important for presentation to your potential audience. It’s like a resume.

Part of your profile is a summary section, which is an important section. When somebody is interested to know about you and what you do, will read this section. Write a few paragraphs here about what you do and what information you provide on a regular basis on your website or blog.

Then, after you set up your profile, it’s time to add your company information, logo, email address, etc. Describe your company and your business. Company page is similar to other social network pages.

To build your community here, first make contact with people that you already know. Then look for people from categories, complementary to your business.

Connect with 2nd degree connections. These are the connections of your connections, and they are your targeted audience.

Participate in group discussions. It is a great opportunity to link with people. Some groups are available for access, while some are of the closed type, so you need to request participation. As always, the advice is to provide unique and quality insights that will help others. This will make you visible to people you target. If they like your content, or if it helps them in their work, they will link to you, look at your profile and company page. Build your audience with LinkedIn. This is a first step in building your audience with LinkedIn community.

Note - To read more about building your audience check the section “Traffic Generation".

Preview of Traffic Generation Courses!

 

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