Boost Blog Traffic with Direct Ads

Boost Blog Traffic with Direct Ads

To boost blog traffic with direct ads is very simple. Sponsored or direct ads are one of the many forms of advertisements. For advertisers, they are one of the best methods of getting targeted traffic to blog/website. For web publishers, they are one of the best methods of monetizing their blog/website. Publisher means the person or company who rent/sale ad space on its website.

Your products and services, or products and services you are affiliated with, have to be promoted. You need to place your banners for exposure, but not just for the sake of exposure, but to get a response from visitors, and actually make money.

It is a simple process. It involves buying ad space on other peoples’ websites and putting your banners there. Many call this - banner ads.

You can buy it through the website directly that rent/sale ad space, or you can buy it through well established direct advertisement networks.

Here, I will introduce one of those networks. Inc. (BSA) is one of the most popular companies when it comes to buying ads through a network.

BSA is an online direct advertising network that connects web publishers and advertisers. BSA can be considered one of the best direct advertisement programs on the internet. It helps web publishers sell ad space, and helps advertisers find and purchase guaranteed ad space from the reliable and quality-controlled directory of publishers. With just a 5% acceptance rate into their publisher marketplace, you can rest assured that you are accessing websites with the best digital content and loyal associated audience.

In other words, that is an advertisement marketplace where web publishers can list their sites and advertisers can come and check the stats and directly buy advertisement space. This is a simple concept and a useful solution for bloggers, affiliates and marketers to find the marketplace for buying advertisements.

Generally, BSA works as a middleman between the publishers and the advertisers to process automatically ad buying and selling. Their fee is around 25% for each transaction on the publisher's account. Many other ad networks charge above 30% or 40%.

It’s pretty easy to buy advertisement using BSA. This article will be useful for bloggers and affiliate marketers who are looking to advertise their website, products and services using BSA.


How It Works

Let see the process, how it works. The whole process is simple and well controlled. The publisher (the one that sale ad spaces), goes to BSA and place the offer for ad spaces for its website. That publisher has been checked thoroughly by BSA and if passes rigorous evaluation gets listed as a publisher in the BSA publisher database. As mentioned earlier, only websites with best digital content and high traffic can pass and enter BSA publisher database.

You, as an advertiser, also go to the BSA, search for the best option for you and buy ad spaces. Some publishers offer a fixed pay on a monthly basis for ad space (lets call it sponsorship), while others ask for a certain amount of money for 1000 impressions (in short - impressions are the number of times that the visitor lands on the page where your ad is).

Now, when you make your choice and pay the network, in this case BSA, the network will place your ad banner on the publisher’s website and pay the publisher for this transaction. This is how it works – it’s simple.


BSA ( Market Place

When you get started, you will arrive on a market place page (just click on the picture below to enlarge it).

Boost Blog Traffic with Direct Ads - Market Place

There you can find a lot of websites that offers ad space. They are all categorized and you can do your research and chose the one (or more) that suits you. When you click on a website, you will be directed to their page which contains all traffic information about them in past 30 days, link to their site, and their offer for ad spaces. Click on picture below to enlarge it.

Boost Blog Traffic with Direct Ads - Offer Page

As you can see, the page contains important information that will help you with evaluation of the publisher’s website:

- Place on the website where ad space is located
- Banner size
- Estimated impressions per month
- Availability of ad space
- Price per 30 days, or
- Price per 1000 impressions (1k imps)

Note – If you are just starting out, always choose banners sizes 300x250 and 728x90. Those banner sizes are the best choice. They work well.

Try to get ad space above the fold (if available). The fold is the bottom line on the screen what you can see when you just arrive on the web page. To see below the fold line, you need to scroll down. If you place your ad above the fold, every visitor that lands on the page, will see your banner.

If your banner (ad) is below the fold and the visitor does not browse the page, your banner will not be seen, but it will count as 1 impression because visitor landed on the page where your banner (ad) was placed.


Research before Action

As I said earlier, do research before you pay for ad space. On the page of every publisher’s website you have their link. So go to the site and see for yourself where that ad space is located.

Note – If you can’t find it on their home page, go to their Blog (in main menu) – it is most likely that ad space is located there. Don’t worry, the impressions mentioned in their offer concerns that page where ad space was located.

Also, they do not count impressions from visitors using ad blockers, so you don’t need to worry about that either.


Four Important Elements When You Create Banner

Banner headline and image has to grab attention, body copy should be pre-sell, and call to action should persuade visitors to click the ad.

Design them carefully -

- Headline
- Body copy
- Image
- Call to action

For other methods of traffic generation you can visit “Generating Traffic” and “Building Your Audience with Social Networks” sections.

Traffic Generation Courses


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One Response to Boost Blog Traffic with Direct Ads

  1. Thank you for sharing. I truly appreciate your efforts and I will be waiting for your next post. Thank you once again.

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