Benefits of Blog Commenting
Blog commenting is a good way to establish your business as a member of market segment (niche), and to network with others and build community. It also helps you to build links that point to your blog/website (great help in SEO efforts), which means driving traffic to your website. It also could build your authority with search engines, if done properly.
It is very important to spend time writing content for your blog/website, but it is also important to interact with others and get your name out there in blogging community related to your market segment (niche). This way you are promoting your blog/website and building your own business. Blog commenting is one of the strategies that people often use to build awareness and get some audience. It’s a personal approach.
Critics of this tactic will tell that it looks kind of spamming, so they think it’s ineffective. Well, now I have to say it again – if done properly, this is still effective tactic. What is important here, is not that blog comment is “follow”, which is not, it is important that blog comment is quality and related to the topic, and that will build your name, brand, reputation and , increase your credibility. Doing white-hat method of commenting on other people’s blogs/websites are the way to build links. It is important to understand that you are not doing it for direct incoming links, you are doing it for natural links to build up over the time as a result of the increased exposure.
Not so rarely happening that I get impressed and intrigued by the comment from my audience on some of my websites, and I go to their website, look around and I liked what they are doing so I commented there. Over the years, in a few instances, we become JV partners (Joint Venture). We are in the same market niche, but in a slightly different area. So, we were not competitive, we just complement each other and approach market together.
How to comment on blogs?
Saying simply “Hi, I like your blog.”, or “Hi, this is a great post.”, will not do much for your name, brand, reputation or exposure. You should leave thorough, meaningful comment that is relevant to the article topic of that page. People will click over to your blog/website if they like what you are saying. Quality and relevant comment can be a good start in building relationships.
Read the post thoroughly and contribute a meaningful comment that will encourage others to comment on that. Make a conversation. That will increase exposure of you and your brand or site.
You never know who could be browsing the comments. I always do that when I am looking for something unrelated to my field of expertise. If product or service is unknown to me, I always read the comments to see what people have to say about their experience. When your name appears in front of me and you provide me with useful information in your comment, I will visit your website/blog to read more. There you have quality traffic. So, you see, it is important that you link your comment with your web page that talks about the same or related subject.
Beside a comment field, most comment forms include 3 fields – a) name, b) email address, and c) website URL. In most cases, name and email address are required, the website URL is not required but allowed. In that field put the relevant URL of your site that has some relation to the topic of the page where you commenting. In this case, visitors from your comment to your web page are already interested in that subject. That is quality traffic. Don’t just leave your homepage URL.
Note – Always use your personal name when commenting. It will help you improve your visibility and recognition. People like personal touch. If you put company name, or even worst, your product or service name in field “Name”, then we will all know that you are there just to promote your site/product/service.
Important – Type your real name and real email address and post a comment that is directly related to the topic of that page. If you put keywords in Name field or fake email address, spam filters will ignore your comment. Besides, that is not the way to do that, it is not polite and you will only damage your reputation and your name. Do it as it was meant to be done, or don't do it at all.
Where you should comment
It is best to leave comments on blogs/websites which are within your market niche - not direct competitors, but those with related content to yours within same niche. So you complement each other, and you get visitors that are already interested in what you have to say. This way, you don’t just get targeted visitors, but also, sometimes, it could grow into partnering with that site owner. All depends on what relationship you make with them and what quality you put into comments.
Important – Reply on comments of your readers on your own site. This is not just the polite thing to do, but it is also the way to build relationships, which could lead to converting audience into customers but also making partnerships. Anyway, people who comment on your blog/site already invested their time in reading your content, so they deserve your attention.
Build community with your audience, it can only bring good things. A friendly relationship may grow and lead to new business opportunities.
As I said earlier, writing content (articles, posts, reviews, reports, guides, etc.) for your blog/website requires time and dedication. Also, blog commenting requires time, so be patient and make some weekly schedule for that. First, do some research in your market niche to find relevant blogs/websites where will be good to connect with people and place your comments. It will take some time, so be patient.