7 Life Lessons Applied In Marketing
How you organize your life around and within your family, your neighbors, friends, colleagues, etc. and how you behave toward them, you should do the same toward your business associates, employees, affiliates, customers, prospects, etc. Behavior in business is not, or should not be different then behavior in private life, because it’s part of life, it’s part of communicating with others within a community (smaller or worldwide community).
Here I am not talking about big corporations, here I am talking about natural ways that we human beings operate and appreciate each other for our values, knowledge, accomplishments and integrity.
We all learn from our experience. Our elders are giving us advices but we tend not to listen to them. They have more experience than we do, and they are wiser than us in most cases, but still. It is truth that is better to learn from mistakes of others, and some of us are wisely using this fact, but still most of us tend to learn from our own mistakes. It is in our nature.
When we mature intellectually, many things in our lives become more clear and easy to understand. In my opinion, besides level of knowledge, intellectual maturity has less to do with age and more to do with intelligence.
When you reach a point in life when some situation calls for your experience to solve it, then you realize the true value of the knowledge that you possess.
Now let’s sit back and review what we already know and how it can be put into a marketing perspective.
Share Information with Others
In any business, especially in online business, it’s important to share useful information with people that interact with you. Any information which can help others to solve their problems, which can inform or warn others about certain problem that they will encounter in the course of their work, or just simply something which can make their life easier is valuable information.
The e-book, report or software that you give away for free to somebody that subscribe to your website or blog is an example of sharing useful information with your audience.
All information posted on websites/blogs, incorporated into e-books or reports, or embedded into software packages are treated as intangible resources and that is exactly what people need and want. Use every situation and moment to share that information with your audience. Share your experience with your audience, share brand new info on methods, techniques and technology in your industry. They will appreciate that a lot.
Just look at yourself, remember the moment when somebody else gave you information that you needed. That information solved your problem and you have been so appreciative for that. So, do good, helpful things to people, and you will be treated better as well.
Today information is the most valued commodity, and it's in high demand. As you provide more and more useful information to your audience, you will become more trusting and more respected, and all that for a good reason - you share with your audience.
This is the way to establish yourself as serious entrepreneur and knowledgeable person in your field. When people trust you, they will come to you for advice and they will use your products and services. But make no mistake, if you fake your intention, people will see through you.
Friends, Teamwork, Partnerships
We, as humans, build relationships whole our lives. Starting from our childhood we connect with others and form groups according to our sphere of interest. Those relationships helped us in growing up process, in evaluation and determination who we are and how we see ourselves in societies around us, and finally it helped us to determine our path for the future.
When it comes to business, we also need friends or business partners. It's important to build relationships with others within same or related market segment in our industry to build alliances and complement each other on the market. Mutually beneficial relationships will elevate our business and open up many opportunities that we will not have on our own.
These alliances will also expand our customer base. We need to build networks, team up with others in joint ventures to elevate our businesses. From those partnerships all benefit, including a customer.
Apologize When You Make Mistakes
Everybody makes mistakes. Mistakes are what make us humans. If our mistakes are unintentional, then we are honest persons, but still, we need to apologize for that because that is at the expense of the others. Whether they are your friends, employees, partners or customers – apologize.
When it comes to business, and you find out that your product or service is less than satisfactory to the customer, or your part of the deal with your partner wasn’t what you promised (regardless of the reasons), do not deny it, come clean and admit it, and apologize for it. Then, the next step is to correct it. Explain to them how you are going to correct it.
As I always say, be a real man or real woman and admit your mistake and then correct it. You will keep respect that they have for you. If you weasel your way out of the situation like that, I don’t think that people will trust you anymore.
Accept Learning as a Lifelong Process
After finishing school or college our learning process is not finished. No matter in which business or industry we are competing, marketing trends, technology, ways of doing business is changing very fast. They are changing faster every year, especially in online business.
Demands are also changing. If you want to take advantage of this ever changing business environment, trends and demands, you have to adapt your business practices to those changes in order to keep your business running.
How are you going to do that? We all are going to do that by learning. We need to learn about new technologies, techniques, methods of operation, new ways on how to approach customers and prospects, etc. within our market segment (niche). We need to find the ways to better connect with our customers in order to anticipate their needs and to serve them better.
Also, we need to learn, as much as we can, about our direct and indirect competitors, to see what they are doing, how they are approaching those issues, how they cope with change, etc. so that we are in good position to compete, or even better, to keep one step ahead of them. This has to be a task on an ongoing basis.
Do Not Steal Other People's Intellectual Property
Theft of intellectual property is a frequent phenomenon on the internet. Any kind of information is available, on any subject, of any industry, of any niche, on the internet. All this information is very easy to copy and paste on website and claim them your own. This is qualified as theft of intellectual property and punishable by law in many countries around the world.
This is a very bad thing to do, and it doesn’t do any help to people who do that. On the contrary, they lose their credibility, reputation and trust what they had before. Besides losing their trust and ability to prosper in the online community, they, in some cases, end up with penalty payments and also jail time.
There are the ways in which you can post somebody’s else content or material on your website, but that goes with permission of the owner of that content or material and agreed acknowledgement that you give him/her by mentioning his/her name, placing link to his/her website, etc.
It is totally OK to reference someone's content on your website/blog, provided that you give acknowledgement of origin.
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