6 Ways to Generate Low Cost Website Traffic
Everybody knows that steady flow of traffic to your website/blog is the main factor in income generation. If your website/blog has low visit rate, you don’t have much chance of generating an income. Many websites have tried and failed in doing so. It takes money to maintain an income generating site – as you heard before - it takes money to make money.
But, the good news is that it doesn’t take a lot of cash to generate traffic for your website/blog.
Did you ever wonder how successful websites drive traffic to their site? Most of them are spending a lot of money to drive traffic to their sites by investing in many kinds of advertising campaigns and marketing techniques. This all is worthwhile for them because they mastered it.
Operatives of those websites have many years of experience and they know exactly what they are doing. As I said, there are many different types of advertising campaigns, and not all of them are for people without experience in that area. If you don’t know exactly what you are doing with advertising campaigns, you can end up loosing a lot of money without showing any results.
So, if you are a beginner, take the time to familiarize yourself with advertising methods and techniques before you make any investment. There are many ways to generate low cost website traffic without having to spend significant amounts of money. If you want to try advertising, start with direct ads. Please see “Boost Blog Traffic with Direct Ads” section for more details.
In this post I will present to you 6 ways to generate low cost website traffic. Those 6 ways will most definitely help you to increase the number of visitors to your website/blog, which will, on the other hand, increase your customer base. Even if your conversion rate percentage is smaller than you wish, your online venture will definitely benefit. More visitors, means better results.
Majority of webmasters exchange links with one another in order to produce more public awareness about their websites. This is well known and proven method used to increase traffic. If you look closely at websites and blogs that you visit, rarely you would see a website where there is no link to another website.
There is one important precondition in exchanging links with other websites. You will exchange links with websites/blogs that are in the same niche as you, or they are in complementary niche to yours. This way everybody wins - both websites and their audience. Linked websites complement each other and provide quality and useful content and service for their targeted audience, while the audience is getting needed information from one source (conditionally speaking).
Besides, external links (inbound and outbound) that are theme-related links increase your chances of getting a higher ranking in search engine results. Search engines rank higher websites that have content related back links. With a good ranking position in the search engines, you will generate more traffic for your website. This is a part of off-page SEO (Search Engine Optimization). Please visit “Link Building” section for more detailed information.
Soon after you exchange links with few other websites/blogs, you will see a sudden increase in traffic to your website/blog. This method is considered as low cost website traffic, or no cost traffic, depending on your deal with other websites.
Submit Articles to Article Directories
There are many article directories on the Internet. Some are well visited, while some are not. Most of those directories let you submit articles for free. Even if some of directories ask for some payment on a yearly basis, this method is still considered as low cost website traffic.
You can think about them as huge article databases where people come to read articles that interest them. When you submit articles to directory, you are getting chance that people will be interested in it and will visit your website or blog. Each article that you submit contains a link of your site or page at the end of the article, so that readers can visit for more information.
Articles are usually short versions of content that you already have on your website/blog and they have to be unique and grammatically correct. Unwritten law is that articles should be at least 300 words in length, but I would suggest 500+ words. Also, the article should be linked to your webpage that talk about directly related topic as the article.
Write articles that produce tips and guidelines to the topics related to your niche, and write them well so that readers can see that you are knowledgeable about the subject and will be eager to go to your website or blog. If you provide a light, quality and interesting article, they will go to your site for more.
If you are not fan of writing, or you don’t have time for that, you can always do outsourcing. There are many freelance writers who are willing to write for you for a small fee. Please visit “Effective Article Marketing” page for more information. For outsourcing you can visit my Resource Page for reference.
The following is a list of some very good article directories –
Ezine Articles (http://www.ezinearticles.com/)
Article Factory (http://articlesfactory.com/)
Articles Base (http://www.articlesbase.com/)
Article City (http://www.articlecity.com/)
Article Alley (http://www.articlealley.com/)
Article DashBoard (http://www.articledashboard.com/)
Join Social Networks and Forums
Join social media networks, online communities and forums. Register and share your knowledge and experience with people. There you can connect with people from your own market niche, or complementary niche and share expertise. Besides, there you will also connect with people that are interested in what you are doing and in your products and/or services.
This only requires your time on a regular basis. Beside you built relationships there, most of those communities will connect to your website/blog and people will be able to visit your site any time they want. Presence on those platforms comes like free advertising or publicity, where you can build your reputation and the reputation of your website/blog.
You can also advertise on those platforms, I mean use paid advertising, but if you do that, be careful with your calculations and test it first. Make it as low cost website traffic.
One important tip: whatever you do, be honest and truthful and make your online venture trusted by many people. Please visit “7 Life Lessons Applied In Marketing”.
For more on the subject, please visit “Building Your Audience with Social Networks”.
Make a Newsletter
This is another method for low cost website traffic. If you would like to increase the amount of traffic that your website gets, you should think about introducing a newsletter to your audience. Newsletters come in many different shapes and styles and they are all used for different purposes, but it all comes to traffic generation and sale.
Newsletters are basically emails that are sent to those who have requested to receive them (they subscribed to your email list for that reason). The main use of a newsletter is to update and inform customers and prospects about news in their market segment (niche) of interest, tips, and new developments in your business. It is a medium of regular communication with your audience.
Newsletters are sent on weekly, bi-weekly or monthly basis, depending on their purpose. You can also use newsletter as an online course, or educational medium in general. This may sound like hard work because of all the articles you may need to use to build a newsletter but on the contrary, you don’t need to put much effort into it.
There are many article packages that you can use for free for newsletter campaigns that come with private label rights. This means that you can make any changes you want with them (if needed), put your name on it and send it. Please visit “8.000 Articles with Private Label Rights” page. There you can find articles from 220 niche categories.
As you start with your newsletter, you will widen your audience, you will increase public awareness of your website/blog, and visits to your website will become more regular.
In “Email List Maintenance Methods” guide – section Main Methods of Email List Maintenance – I talked about newsletter and e-zine (electronic magazine).
Do Blog Commenting
Blog commenting is the great traffic generation method if you do it properly. In short, blog commenting is a method where you leave comments on other people’s blogs which link back to your blog, squeeze or web page. People use to read the comments first before they read articles, especially if the article is long. They do that because they want to see what other people think about that article so that they can evaluate if it is worth reading.
When you comment on other websites/blogs, make sure that you read the whole article and that you leave meaningful, content related comment that will be useful to another reader. Do not, under no circumstances, promote yourself in that comment. Comments are meant for commenting, not promotion.
The earlier you come to leave your comment after the article was published, the better. At least that you are listed in the first five of the comments.
Most sites require your name and email address to leave a comment. The website URL is optional, but you can write it too. Type your real name and real email address and post a comment that is directly related to the topic of that page. If you put keywords in Name field or fake email address, spam filters will ignore your comment. Besides, that is not the way to do that, it is not polite and you will only damage your reputation and your name. Do it as it was meant to be done, or don't do it at all.
Do not place your link in the comment, place it in the URL field on the blog. If you are just trying to promote yourself, then this is not for you. Just remember that this method doesn’t bring you low cost website traffic, it brings you no cost website traffic. Please visit “Benefits of Blog Commenting” post for more information.
Join Traffic Exchange Programs
Traffic exchange programs are places where you can submit your website or web page link and other people will promote it. This is a membership place. All members will submit their own links. The idea is to get together and promote each others links, where every website owner is an affiliate of the other.
This method doesn’t cost much if you pay for your services, but if you get actively involved in promoting other peoples sites it will be free for you but time consuming. In this case you earn credits with which you pay to others for their services. You both benefit from each others efforts to generate traffic.
Many argue about the effectiveness of this traffic exchange system. Two things are sure, public awareness of the website’s existence will increase, and the website will slightly be propelled to a higher position on the search engine results page. Anyway, this is another method for low cost website traffic.
Summary - When we are talking about low cost website traffic, it means that you use methods that require little or no financial commitment. I just presented 6 of those ways. Each of which brings low cost website traffic. For example, when we think about the newsletter, you can’t do it without auto-responder service. The auto-responder service is relatively cheap, but you have to use it anyway if you are working online.
If you advertise, on social networks or with direct ads, you are still in window of low cost website traffic. Please remember, if you advertise, test it on a small scale first.